Thinking about tequila, whiskey or wine can trigger party, masculine or sophisticated mindsets, even without drinking.

Forbes contributors publish independent expert analyses and insights. Dr. Omer Awan is a practicing physician who covers public health. For most Americans, alcohol has historically been perceived as ...

An interview with the Emmy Award-winning Breaking Bad co-stars on the expansion of their mezcal brand into the realm of ...

April is Alcohol Awareness Month in Perry County, focusing on education, early intervention, and reducing stigma.

A simple shift in your drinking habits could be one of the most powerful ways to improve your long-term physical and mental ...

Tequila production is a time-honored process that involves growing and harvesting agave, but how much liquor can one plant ...

Rain or shine, there’s bound to be a hodgepodge of new tequila releases touching down on liquor store shelves. March was no ...

(The Conversation is an independent and nonprofit source of news, analysis and commentary from academic experts.) Logan Pant, University of Evansville (THE CONVERSATION) Thinking about certain types ...

(THE CONVERSATION) Thinking about certain types of alcohol can alter your mood and trigger certain mindsets, especially among young consumers. For instance, tequila calls up a party mindset, whiskey ...