Thinking about tequila, whiskey or wine can trigger party, masculine or sophisticated mindsets, even without drinking.

Forbes contributors publish independent expert analyses and insights. Dr. Omer Awan is a practicing physician who covers public health. For most Americans, alcohol has historically been perceived as ...

A major new study challenges long-held beliefs about alcohol and health—revealing that the “healthiest” drink may not be what ...

Add Yahoo as a preferred source to see more of our stories on Google. Tequila remains a spirit on the rise. Could women's taste for tequila be helping continue its two-decade climb? Of course, women ...

Rain or shine, there’s bound to be a hodgepodge of new tequila releases touching down on liquor store shelves. March was no different. Though we’re still months away from summer revelry and nearly a ...

(THE CONVERSATION) Thinking about certain types of alcohol can alter your mood and trigger certain mindsets, especially among young consumers. For instance, tequila calls up a party mindset, whiskey ...

This research was funded by the Department of Marketing at the University of North Texas. Thinking about certain types of alcohol can alter your mood and trigger certain mindsets, especially among ...