There's a lot of interest in attention, yet tracking it is no easy task. Attention metrics require openess and transparency, and should be underpinned by true data, if they are to become an ...
Back in 2020, Karen Nelson-Field’s seminal work ‘The Attention Economy and How Media Works’ attracted the attention of the marketing industry. Four years on, are we still in love with the method, or ...
One hundred years ago, the word empathy entered the English language, coined by largely forgotten Cornell psychologist Edward Titchener, a disciple of Wilhelm Wundt. Over the ensuing decades, use of ...
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