It’s a classic move in the fashion playbook when trying to signal a new direction or herald a new designer. But are shifting sensibilities leading more brands to reconsider the humble serif? By Aileen ...

Were corporate suits with no respect for the craft of hand-lettering or decades of brand equity to blame? Or perhaps it was the nation’s schools who, in their refusal to teach children cursive, had ...

More than 75% of customers in the US say that a brand’s logo is the most important identifier of a company. This is even more true for luxury brands as their logos are some of the most recognised ...

Through some genius-level investigation, SlamXHype found that streetwear and fashion brand logos, the things that are supposed to be unique and define what the company is about, are all pretty much ...

The company’s name has become synonymous with a failure to adapt to the digital revolution. But overseas, its logo has become an unlikely retro fashion statement. Ser Wei Kam, 28 (top left), and her ...