ITV has decided against using the controversial feature for this summer's World Cup after the broadcaster faced a significant ...

ITV have ruled out using a controversial feature during this summer’s World Cup broadcasts. The broadcaster will have a share ...

ITV will broadcast adverts during live action from England matches at the Six Nations. For the first time in any live broadcast of rugby or football in the UK, an advert will be shown during breaks in ...

The first thing to say is that rugby union needs money and attention. The second thing to say is that ITV needs money from ...

ITV given opportunity to show commercials during mandatory hydration breaks following similiar innovation during Six Nations ...

Add Yahoo as a preferred source to see more of our stories on Google. ITV will broadcast in-game adverts during this year's England Men's Six Nations in a UK media first. The annual rugby competition ...

ITV’s coverage of the 2026 Six Nations will feature in-play adverts for the first time in a major change to the broadcasting of the tournament. The broadcaster intends to show a 20-second advert once ...

ITV has confirmed it will not deploy split-screen advertising during this summer's World Cup, retreating from a controversial ...

When is series 2 of The Assembly being shown on TV on ITV1 and ITVX 2026 - schedule and info ITV has today announced the ...

World Cup matches will effectively be shown in quarters rather than halves as broadcasters seize on mandatory new breaks to show more TV adverts. ITV appears increasingly likely to broadcast ...