In 2024, the stakes in influencer marketing have never been higher. Success now demands more than just teaming up with someone who has a big follower count; it's about building real, meaningful ...

Social media influencers (SMIs) pose psychological, health and security risks and need tighter regulation, a new study finds. SMIs have revolutionized marketing, shaping consumer behavior, brand ...

Aya Aboelenien receives funding from the Social Sciences and Humanities Research Council of Canada. Ai Ming Chow does not work for, consult, own shares in or receive funding from any company or ...

If you are working in influencer marketing, you must have heard of the new buzzword: AI influencers. AI influencers, also known as virtual influencers, are quickly becoming one of the most ...

Brand interest in sponsored content, as opposed to traditional social ads, continues to rise and create opportunities for influencer partnerships, with 92% of brands intending to increase their ...

Nearly half of all consumers (49%) make daily, weekly or monthly purchases because of influencers, according to new research from Sprout Social. Moreover, trust is on the rise, with 30% saying they ...

In the creator economy, your content is your craft, but your pitch deck is your business card. Think of a brand pitch deck as an influencer’s audition reel: It’s the professional presentation you send ...