The RNC pressured the party’s presidential candidates to take a “loyalty pledge” last year, and now it’s backfiring as Democrats are using it to tie candidates in hotly contested state races to Donald ...

The judgment of the European Court of Justice (ECJ) on October 24, 2024 in Commission v. Intel (Judgment) marks the end to a 24-year long saga on anticompetitive loyalty rebate schemes. In May 2009, ...

In fact, Virgin’s own data shows momentum: an 18% year-over-year increase in points redemption, driven in part by making all ...

The first thing you’re likely to think about the concept of loyalty is that it is a good quality, but why? Its philological origins can be traced back to the Latin lex, meaning law. This suggests a ...

The Urban Dictionary defines loyalty as making something or someone a priority, and doing so in small and discrete but meaningful ways, staying true to them even when other things call their attention ...

As consumers, we’ve been told for years that to be considered ‘loyal,’ we must collect and redeem points — and ultimately feel rewarded. However, these schemes often create a dependency on discounts ...