The practice, wherein agencies both buy and resell media to clients, is proliferating despite many marketers lacking concrete ...

Principal media buying, once a shadowy practice, is now well and truly center stage. The recent revelation that Meta is now offering this "service" to agencies is kind of like the straw that broke the ...

Publishers are eager to work with big agency holding companies, but small and midsize brands (SMBs) get less publisher love, despite having great cumulative dollars to spend. And that’s partially due ...

Sustainable media buying is a two-pronged approach that reduces the carbon footprint of online advertising and costs, according to Boa, a company focused on sustainable media buying and advertising.

PepsiCo, which also operates Frito Lay and Quaker Oats, has issued a policy on its site declaring viewpoint neutrality in its media-buying and content policies. "PepsiCo's media-buying and content ...

Rosie Walker is the President of Mediate.ly, a leading demand-gen paid media agency dedicated to optimizing return on ad spend. When it comes to media buying, the decision between partnering with a ...

Phil Duffield, VP UK at The Trade Desk, examines media buying. He expands on how brands have turned challenges into transformation, keeping pace with the content boom, and facilitating smarter buying.

Сonstantly juggling campaigns across multiple channels while navigating walled gardens, media buyers are now expected to switch from admin to creative and strategy tasks in the blink of an eye.

AI agents have become a focal point for media agencies and brands hoping to move AI tech past potential and into practical benefit. Agencies across the industry, from giants like WPP to indie shop ...