Forbes contributors publish independent expert analyses and insights. We set an example for a better future via education and research. Launching new products is never a straight line—it’s a ...

Unlike consumer brands, higher education’s product is more ambiguous, and that has implications for how and where marcomm shows up.

Forbes contributors publish independent expert analyses and insights. Corporate Innovation Expert, Systematic, Creative, Product Development Richard Branson was always on the lookout for "stale" ...

Social media marketing (SMM) is the use of social media platforms to interact with customers to build brands, increase sales, ...