Scientists at the University of California claimed the discovery of a new color named "olo" that had never been seen by humans before, according to BBC News. The new color, which they stated will ...

Scientists say they’ve discovered a new color called "olo," seen only by five people using laser-based retinal stimulation. The color was created by targeting a single type of cone cell in the eye, ...

Although a team of California scientists have discovered what is being called a new color, it may be a while before it winds up in any consumer products. Researchers at the University of California, ...

A team of researchers says there's a new color in the atmosphere. But here's the deal: You can see it only by being shot in the eye with a laser. Scientists at the University of California, Berkeley, ...

A team of scientists has found a way to unlock a color that doesn't exist in the natural world. Named "olo," this new shade has only been seen by five people so far. It's described as a vivid ...

Move over Pantone, a group of scientists said they have found a new color that very few, make that extremely few, people have ever seen. It is called “olo” and it is a shade of blue-green, according ...

Did you ever imagine that there could be a new color introduced to the world? The scientists at University of Washington and the University of California, Berkeley, have discovered a new color seen by ...

Add Yahoo as a preferred source to see more of our stories on Google. A team of researchers says there's a new color in the atmosphere. But here's the deal: You can see it only by being shot in the ...