We can personalize by behavior, optimize in real time and measure performance down to the decimal point. And yet, for all that sophistication, something essential often gets lost along the way.

A few months ago, several members of the team at R/GA, a New York–based design and marketing firm that’s worked with Nike, eBay Fashion, and Rimowa launched their own nonprofit. Chloe Saintilan, Zack ...

Maybe it started with that t-shirt from your favorite band's first concert. Or with that tote bag from the museum you visited on a dream trip. The truth is, merchandise from concerts, festivals, ...