In the sneaker world, popularity is often directly correlated with newness and rarity. The ruthless logic of hype dictates that the harder a sneaker is to get, the more desirable it is. Which made it ...

This morning Samba TV, a global television tech and provider of global cross-platform audience and analytics. announced the acquisition of Disruptel, an artificial intelligence (AI) and machine ...

Stood with his arms aloft, that now-familiar broad grin stretched across his face, Brice Samba had a few seconds to take everything in before chaos descended around him. Brennan Johnson’s pace ensured ...

Natch, HBO and HBO Max had a hit on their hands with the premiere of House of the Dragon, which in Samba TV-measured U.S. households delivered 2.6 million viewers. That’s the best of any premium cable ...

For a few years now, it's felt as if the Birkenstock Boston and the Adidas Samba were both skyrocketing, becoming seemingly more popular by the season. At first, it was one of those things that just ...

Streaming was a major topic of discussion Wednesday at TheWrap’s annual business conference TheGrill as Hollywood continues to push forward into a much more competitive digital market with customers ...

Streamers hoping to capture audiences with their latest television series have a limited window to do so, according to a new report from Samba TV. In fact, shows may only have a shelf life of about ...