As sports, entertainment, and marketing collide, sports marketing executives are leading the charge of this convergence to shepherd in a new era of connecting with fans. From brand builders behind the ...

The agreement will allow students to obtain degrees in the United States and Spain, with the opportunity to alternate online ...

Our Sports Marketing focus is now in full swing, breaking down the biggest marketing opportunities, the best work, and everything else you need to know about the modern sports marketing environment.

L.A.-based sports marketing and talent representation ...

Five years ago, when Dan Mannix started what is now known as Underdog & Co., he met Megan Hughes Allison at an industry event in New York. At the time, Allison was a senior vice president at Genesco ...

Sponsorships and sports have gone hand-in-hand for a long time now. It’s seen everywhere, from NASCAR and Formula One cars plastered with the names of sponsors to the excitement and massive financial ...

Last week, leading marketers told us how sports marketing strategy became so obsessed with fandom and community. But tapping into fandom alone isn’t a strategy – so where are the places where ...

Once upon a time, sports marketing was all about visibility. Were you even trying if your logo wasn’t on a jersey, a stadium wall, or flashing between timeouts? It was a simpler era where reach meant ...

EUGENE, OREGON - JUNE 20: The shadow of Allyson Felix is seen next to a Nike logo after finishing second place in the Women's 400 Meters Final on day three of the 2020 U.S. Olympic Track & Field Team ...

The brand’s media budget is getting a double digit increase, with TV ads scheduled to air during the 2026 MLB and college football seasons.

CLARK EFFECT YEAH, IT IS PRETTY AMAZING WOMEN’S SPORTS NOW IT’S GOING TO BE $1.3 BILLION INDUSTRY IN 2024. THAT’S A 300% INCREASE JUST OVER THE LAST THREE YEARS, 36 OF HER 40 INDIANA GAMES THIS YEAR ...