Continental XTRA (CCL) marked Tamil New Year (Puthandu) with a city-wide OOH campaign in Chennai, blending festive sentiment ...
The World Out of Home Organization’s 2026 Annual Congress in London is shaping up to be the most important gathering in WOO’s ...
Warner Bros. promoted Lee Cronin’s The Mummy (2026) with a moving out-of-home activation in Mumbai, transforming city roads into an extension of the film’s narrative. Executed ...
In an exclusive interaction with Media4Growth/Outdoor Asia, Shekhar Narayanaswami, CEO of Times OOH, and the Chairman of the Indian Outdoor Advertising Association (IOAA), explains why OOH measurement ...
The new hires come as Vistar Media builds momentum in the region, with growing appetite from brands and agencies for more sophisticated programmatic DOOH execution.
Belong has unveiled a new national campaign via OMD, delivering a first-to-market, media-led execution that transforms ...
In its latest OOH campaign, developed by ARK Agency, the travel brand positions its ads next to existing outdoor creatives, ...
Dr. Saurabh Choudhary, CEO of Eco Media Solutions, and Santosh Nair, Group Director and CEO of Kromodyne Digital Solutions, ...
Deepak Joshi, Director – Sales & Marketing, Garware Hi-Tech Films, shares how the company is leveraging its legacy in ...
Conceptualised by VML, the campaign titled ‘Little Breaks’ transforms the familiar KitKat logo into a canvas for subtle, hand-drawn illustrations. Each execution features a cropped version of ...
Into Creative and Chupps Footwear emerged as the standout winners at the latest edition of the Olive Crown Awards, securing a remarkable 12 awards, including 10 Golds and 2 Silver ...
The billboard features a large-scale installation of the fan mounted onto the surface, with rotating blades creating a live, ...
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