Adidas will replace Castore as Red Bull Racing kit supplier from the start of 2027 in what SportBusiness understands to be a five-year agreement.

IMG’s Barney Francis has been named chief business officer, one of two new senior leadership roles at the agency, while longstanding commercial rights head Chris Guinness is leaving.

The International Basketball Federation (Fiba) has tapped the financial services sector for its ninth ‘Global Partner’ after bringing in trading and investment platform XTB.

The future of LIV Golf has been thrown into grave doubt amid reports that Saudi Arabia’s Public Investment Fund (PIF) is preparing to pull funding for the rebel league, leading to an emergency ...

Australian NRL clubs have secured the right to honour existing on-kit betting sponsorship contracts in the face of Australian government plans to ban the practice.

The Euroleague Commercial Assets (ECA) board has approved a ‘landmark’ evolution of the distribution model for the top-tier EuroLeague, with licensed clubs to retain 65 per cent of net ...

Alibaba is closing in on an expansive six-year sponsorship agreement with Uefa across all of its men’s club and national team competitions, SportBusiness can reveal.

Iris Sport Media is to exclusively sell international broadcast rights to Ladies Professional Golf Association (LPGA) events, displacing IMG which has distributed the property for three decades.

Rory McIlroy’s successive US Masters’ wins delivered back-to-back record-breaking audiences for CBS Sports, but the US broadcaster faced criticism from viewers over its coverage.

The German Football Association (DFB) is launching a linear pay-TV channel in a joint venture with Sportainment as the federation seeks to raise the visibility of its full portfolio of properties.

The Rugy Football Union (RFU) has continued its recent run of deal making, announcing Capgemini as its ‘Official Digital Transformation Partner’.

Alexandra Willis has called time on three and a half years at the Premier League to take up a role as chief digital officer at England’s Football Association (FA).