Fifth Third reports that small businesses marketing strategies for Gen Z should focus on authenticity, sustainability, and ...

There are many ways to manage a marketing team, and companies are always looking for ways to improve upon what they already ...

WebFX reports that 80% of AI initiatives fail to produce results and a marketing AI ROI checklist aids businesses in ...

EKU College of Business earned recognition as the inaugural champion of the Direct Effect Fall Marketing Blitz competition.

Nutshell reports that transitioning from spreadsheets to CRM can be challenging due to data quality issues, longer timelines, ...

Once the production bottleneck disappears, the only remaining competitive advantage is the quality of the thinking behind it.

Kids aged 6 to 17 opened businesses at the fifth annual Children's Business Fair, showcasing their brands and marketing ...

Landing a competitive internship or entry-level job requires more than a polished resume these days. Business students at the University are discovering that knowing how to dig into B2B data gives ...

The Clarksville-Montgomery County Economic Development Council has announced the appointment of Dawn S. Smith as its spokeswoman.

Trying to keep up with the fast changes in marketing can feel like running on a treadmill that never stops. There are so many ...

The real estate industry hosts frequent networking, continuing education and social events in Greenville, South Carolina for professionals in the field.