When young 13-year-old ballerina Merci Higdon walked through the doors of Toptoe Dancewear in Baton Rouge, she was greeted by classical music, chandeliers and a professional ballet performance on TV.

Lady Gaga’s 18-inch ballet-inspired pointe shoes returned to the spotlight for a chic new Haus Labs rebrand. In a photo shared by the cosmetics brand on Tuesday, the “Poker Face” hitmaker posed in the ...