PUBLICIS GROUPE DISRUPTS SPORTS MARKETING LANDSCAPE WITH ACQUISITION OF 160OVER90160over90 will be integrated with Publicis ...

IMG announced several senior-level executive changes as the sports marketing agency looks to establish a more centralized ...

As sports, entertainment, and marketing collide, sports marketing executives are leading the charge of this convergence to shepherd in a new era of connecting with fans. From brand builders behind the ...

In its latest move to shrink its portfolio of companies, WME is selling its sports agency 160over90. French company Publicis ...

In the digital era, sports are not confined to their fields of play. Savvy sports marketers know the game itself is only the beginning of building a fandom around players, teams, and leagues. ADWEEK's ...

Publicis is acquiring WME’s sports/experiential agency 160over90. The move continues the recent flurry of consolidation and ...

The French advertising giant will acquire the marketing agency to expand its sports business.

In a big global deal, giant Publicis Groupe has entered into a definitive agreement to acquire sports marketing and creative ...

Sponsorships and sports have gone hand-in-hand for a long time now. It’s seen everywhere, from NASCAR and Formula One cars plastered with the names of sponsors to the excitement and massive financial ...

EUGENE, OREGON - JUNE 20: The shadow of Allyson Felix is seen next to a Nike logo after finishing second place in the Women's 400 Meters Final on day three of the 2020 U.S. Olympic Track & Field Team ...

Publicis CEO Arthur Sadoun described sports as the firm’s “next big bet” as it tries to bring cohesion to an increasingly ...