The Toyota Prius has been a very popular hybrid for most of its life, but sales have dipped because buyers are turning to another Toyota model instead.

The Toyota Prius has been America's favorite financial decision for over two decades now. The logic writes itself: good gas mileage equals low running costs equals smart ownership. Dealers lean on it, ...

The Prius remains one of the most recognizable hybrids on the road, and with fuel prices still volatile, its efficiency and ...

Toyota’s Prius is still efficient and sharper looking than ever, but U.S. sales fell 41.5% in the first quarter of 2026 as ...

The 2026 Toyota Prius is the most fuel-efficient car on sale today. And with available all-wheel drive and a plug-in hybrid option, there’s a Prius to suit most any shopper’s needs.

The Toyota Prius has a reputation that functions almost like a shield. Say you're buying one and people nod approvingly, as ...

The 2023 Toyota Prius offers 194 hp, 57 mpg, modern safety tech, and proven reliability, making it a smart choice for savvy ...

The bright yellow Toyota Prius Nightshade arrived in my driveway just hours before one of Denver’s bigger snowfalls of the ...

Toyota's blue badges arrived in 2009 when the third-generation Prius was launched, but they have quietly been dropped. We decided to find out why.

Toyota’s hybrid gamble is a winning strategy, as it ensures product-market fit for consumers—the company is building the vehicles that showroom shoppers are seeking.

Toyota's hybrid poster child isn't achieving the best sales results in 2026.